Welcome back to the third part in a four part blog series! If you have been reading along, then welcome and I hope this story so far has been enjoyable. If you have not been flowing the story, you can find the first part here, and the second chapter here.
After crafting the runner inside the circle, perhaps the biggest part of the logo, I set about to create the perfect set of words for the project. I needed something that would stand out, but not take attention away from the image I was going to partner these words with. I wanted something that would stand on its own if the image was not present. And yes, this is a logo for a fantasy football team and some reading this may scoff and say this is far too much creative energy being spent on this project. But every project I take on gets this same level of attention and I love working through the process on everything I do.
Initially I decided to draw out the text for the team freehand. My plan was to draw it on my iPad using Sketchbook Pro and then import the image into Adobe Illustrator (or draw it on paper and use Adobe Shape). But after several tries I just couldn’t seem to get the look right. I scrapped the plan of drawing the words and dove into my rather extensive library of fonts. I found one that really seemed to work for the design, so I dropped it over the image I had already crafted. After some time spent fiddling around with drop shadows and glows I found something that I felt looked great. It was at this time I felt the logo was ready to be seen by Scott and sent off a copy of the image to him for review.
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His response will be kicking off the final entry in this blog series, so make sure you come back for that one…
