I met with 2 members of the leadership of the Downtown businesses organization. We discussed what they wanted to showcase in the film, time restrictions and even how best to procure talent. I proposed a few different concepts and we decided to go with the vision of following a mother and her child from behind as they visit and interact with people and shops around town. We scheduled to shoot over the course of two days early in the week so as to avoid weekend shoppers, allowing us to work in as many businesses that desired to be featured in the film with minimal distractions.
On the first day of the shoot we pared down the concept and had the camera take the role of a tourist walking the streets and visiting people and shops around town. We captured two leaders on camera narrating some highlights about the area, and spent two days meeting a lot of the shop owners and residents of the area. For the shoot we utilized one DSLR-style camera (with a Rode shotgun mic) to capture video and a handful of still images, and a wireless cavalier mic combined with a ZOOM recorder in order to ensure that our audio was clear and easy to understand.