The short answer is yes, you do need video in your business.
Now, understand that I am not saying without video your business will fail, the bank will repossess your house, car, pool and third grade yearbook. What I am saying is that with video you will experience more success than if you were to move forward without. Here are 5 reasons why.
Visitors Spend 88% More Time on Websites With Video
If you have a website (or even a social page, such as Facebook) people are going to find it and visit, looking for information. Utilizing video will keep those visitors around longer, and allow you to share more if what you can offer them to improve their lives.
The Average Internet User Spends Nearly 17 Hours Watching Online Video Ads Every Month
If you have ever spent any time on YouTube you are very familiar with the advertising routine. Watch the ad to see the video. This happens across many video hosting options around the web. 17 hours is a lot of time out of a person’s life, so make sure your business is a part of that.
There Are 100,000,000 People Who Watch Video Online Every Day
This number speaks for itself. 100 million people is a lot of eyes that could be watching your video, and driving them to explore your business more.
Video Marketing Delivers 71% More Conversion Rates Than Other Methods
This number is astounding. In a study by an analytics platform (Vidyard) respondents shared that their conversion rates from video marketing gave them the same or more results when compared to other marketing avenues. 48% of those respondents also indicated that their ROI was improving with video marketing.
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Video Humanizes You
Video allows your potential customers and clients to see that there is a human behind the corporate facade. It allows viewers to see the type of business you have created, get a peek at your facilities, displays your experience, helps to improve your SEO (especially if you host on YouTube) and evokes emotions in people which help move them from curious prospect to passionate buyer of what you have to offer.
These are just 5 of the dozens of reasons for you to start utilizing video in your business. Are you ready to make the leap?