After a round of exploratory sketches we honed in on exactly what the client wanted. We used a thick, strong font to make the identity stand out, and utilized the open end of a dice cup for the “O” in the word “Roll.” We also created three different dice with varying numbers of sides spaced as though they had just fallen out of the open dice cup. Red and Black were chosen as the colors to allow for a stark contrast that would be eye-catching, but will not feel dated down the road.